Reviews have formed an important part of business, both online and offline and as such, there is the need to pay attention to the type of reviews and comments which past and present clients are using to describe one’s business. However, with the online business space taking the center space, attracting a global scale of audience to businesses, Google, the biggest search engine platform, has raised the stakes through Google My Business. Although several businesses have enjoyed the GMB post software over the years, the latest addition to the GMB listing has indeed proved more than ever the relevance and importance of reviews.
With the latest GMB reviews section called “reviews from the web” launched by Google, businesses will be forced to pay more attention to their footprints online to better improve their reputation and sales.
While many businesses see the recent launch as a challenge, others have begun to take advantage of the additional feature to showcase their service and service quality while also encouraging more of their audience to patronize and do business with them.
The GMB reviews pose a lot of great advantages to businesses when channeled in the right way. Below are some of the important advantages businesses can gain from the added feature.
Improves social engagement
While most businesses are interested in conducting their services or supplying products and moving on to other customers, the latest addition has indeed channeled businesses to see the importance of reviews thus helping them engage more with customers by asking for reviews on a variety of platforms. Seeing as reviews tell the story of the company from the client’s point of view, this encourages businesses to in turn deliver services which are worthy of positive reviews from clients.
With the increase in positive reviews from clients comes the building of a brand story and a tagline. For prospective customers, positive reviews from past clients assures quality of services and builds trust. With positive reviews, businesses can gain trust of new clients, generate more leads and overall improve their bottom lines.
Importance of GMB Review management
In today’s digital age, a lot of businesses have enjoyed riding on the wave of positive reviews from past clients. However, not only positive reviews have consequences but negative reviews. To better understand the importance of review management, first, the consequences of bad reviews.
- Lowers Google rating: Bad reviews have a negative impact on the golden stars which are associated with your business name. chances are that you will lose more potential leads with less than 4 stars.
- Decreased reputation: Negative reviews destroys your online reputation for quality thus diminishing customer trust.
- Hard to fix: In the event of negative reviews, regaining the trust of customers may be harder than it appears. Note that it is cheaper to maintain a good reputation compared to a negative reputation.
Taking into consideration the disastrous effects of negative reviews, GMB reputation management can play an instrumental role in limiting the effect of such negative comments as you get to see the reviews early on and put in place strategies to mitigate against the negative consequences. With GMR review management, you are exposed to a cheaper remedy for your business reputation.